The Napapijri journey starts in 1987 in the shadow of Europe’s highest peak, the Monte Bianco, where an Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel, combining innovative materials with close attention to style. Today, the premium casual wear brand looks back to the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys that inspired mankind. Napapijri is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, expresses the North and South Poles in graphic form. The Norwegian flag is closely linked to the brand's DNA, representing Europe’s northernmost country, the birthplace of some of the great explorers of the 20th century as well as a land of extreme conditions and magnificent landscapes.
The Napapijri® brand’s outdoor technical backpacks, bags and apparel blend comfort and versatility with a unique focus on style – enabling consumers to discover their next journey at the crossroads of style and innovation.
In 2014, the Napapijri® brand used its redesigned website to unite consumers with 175 mono-brand stores and 2,200 multibrand retailers across 40 countries for one seamless, global shopping experience.
The Napapijri® brand partnered with BMW at the 9th Annual BMW xDrive Tour in France for winter terrain test drives, providing the BMW team with the apparel they needed to withstand the elements.
The Napapijri® brand expanded its global presence with a new store opening in the heart of Vienna’s main shopping area.