Hackett is the home of Essential British Kit. Hackett London prides themselves on having their own point of view on menswear, based on authentic British style, but with a distinctive take to keep things fresh. Hackett is a classic British clothing and accessories brand which caters for the head to toe needs of men of all ages who wish to dress stylishly and to whom quality is more important than the vagaries of fashion. Hackett takes its inspiration from the traditions of British dress without being old fashioned and as such its products are evolutionary rather than revolutionary.
Parts of the range are much the same as they were twenty years ago, but as Jeremy Hackett says, "our clothes wear in not out". Hackett’s aim is to dress men for any occasion whether it is business, formal, country or sporting and it is perfectly encapsulated under the strap-line Essential British Kit. Their "Little Britons" range increasingly caters for the younger ones needs.
In 1979, Jeremy Hackett and Ashley Lloyd-Jennings meet in the Portobello Road, West London both combing the market for good second-hand traditional British men’s clothing. A business partnership is soon started with a small stall in Portobello themselves, selling on the clothing after cleaning and repairs. With a thriving small business in Portobello, Jeremy Hackett and Ashley Lloyd-Jennings make a big step up and open their first shop under the name “Hackett” at the wrong end (as their bank manager observed) of the New Kings Road in Parson’s Green, London. Still selling fine quality second-hand traditional British clothing and accessories, discovered in house clearances and numerous antique markets, Hackett soon gains cult status aided by interest in “Young Fogeydom” and the “Sloane Ranger handbook”.
The spotlight falls on Germany as two Hackett stores are opened in Frankfurt and Hamburg, with the sponsorship of the German Open Tennis in Hamburg further supporting this expansion. Tennis continues to play a central role in sponsorship as Hackett becomes a clothing partner at the prestigious BNP Paribas Masters Tennis in Paris, where the world's top players compete in the final tournament prior to the ATP finals the following week.