The original American West Brand
Starting in the 1970′s as Marlboro Country store and then in 1984 Marlboro Sportswear, moving on to Marlboro Classics in 1987. The original American West lifestyle brand. A unique proposition of combining the American West lifestyle with exceptional Italian quality and style ensured the brand was an instant success.
Now, over 25 years later. The brand has again evolved to MCS, the same rugged & refined look & logo quality continues. The MCS American West lifestyle, Italian design and rider logo, remain as strong as ever. A global brand with a comprehensive collection of clothing, accessories, bags, shoes, headwear and underwear.
MCS has key partners such as Galeries Lafayette, Coin, Printemps, Inno and new international showrooms in premium locations.