Mode von DanFashion from Daniel Hechter blends French savoir faire with sporty elegance. It garbs wearers in the certainty of always being well dressed. Fashion from Daniel Hechter conveys a lifestyle feeling, rendering the brand both authentic and appealing. The French call this “savoir vivre,” the art of living well. “Savoir vivre” means knowing what one wants. This sixth sense is nothing that can be learned from a book. It is a matter of personal style, of the intuitive perfect touch. With the right ingredients, savoir vivre turns a simple meal into a banquet and a blazer into a show-stopping outfit when combined with beautiful accessories. The Daniel Hechter brand subsists on savoir vivre as well. Thanks to its origins in Paris, the capital of fashion, it offers savoir vivre at its most beautiful—with a sure sense of style, a cosmopolitan flair and a creative twist. For people who know what they want and just how to get it. Daniel Hechter, the art of living well, is flourishing around the globe. People who wear Daniel Hechter fashion are self-confident, contemporary and open to the world around them. Dressing well is important to them, their clothing must under- score their personality. With their sure sense of personal style, they move confidently in many circles: in the office during the day, at the gym in the evening or when step- ping out for a night on the town.
FASHION AS LIFESTYLE: DANIEL HECHTER REVOLUTIONIZED THE WORLD OF COUTURE IN THE 90's!
Pant suits, military-style coats and sporty clothing in an era of high heels and artfully teased hairdos they were nothing short of a sensation. It was Daniel Hechter who in 1962 first introduced them to the catwalks and then the shops of Paris. His vision: Creative fashion should not be a privilege reserved for a small group of elite who can afford haute couture and live in a world of sparkling events. On the contrary, his credo was that creative fashion must be both affordable and wearable. It must pick up on new trends and developments, incorporating them into pieces appropriate for the target group. It must offer millions of women exactly what they all dream of: beautiful clothing with a perfect fit and an affordable price tag.
It was Daniel Hechter who first had stylish advertising photos made of collections, thereby creating the perfect ambience for selling fashion. One unforgettable ad from the 1970s shows a man in a suit sitting on a chair in the breaking ocean surf. A true innovation! It was Daniel Hechter—himself a passionate sports enthusiast in his spare time and owner of his own soccer club—who in 1975 became the first fashion design- er to launch his own sportswear collection. Long before other designers, it was he who sensed the winds of change blowing over Western European society in the 1970s.